Selecting Profitable Niches
Terry Gibbs interviews Michael Holland
Niche: noun - a distinct segment of a market.
There are opportunities to create a niche on just about anything out there, and there's always going to be this opportunity. If you use some level of creativity and imagination, you can compete in so many different markets, it's not even funny. There are just many thousands and thousands of niches.
Focusing on a niche, rather than a specific product, makes it easier to address your audience, it makes it easier to build relationships because your dealing with the same people over and over again.
Focusing in a niche also makes product selection easier because you learn what offers result in better sales. Focusing on a niche also increases your audience's trust in you. By explaining different aspects of the topic that binds them together, you gain their respect and make them more likely to buy from you.
In this interview, Michael and I talked about the items below:
After reading this interview you will start thinking of yourself as a seller to groups of people rather than as a seller of a group of products. This change in attitude will result in higher sales because you'll find it easier to match products to people.
Download InstructionsThe transcript is called niche-marketing-mh11.pdf After you download the PDF, you should be able to just click on it to access the book.
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